Implementing a multi-channel platform that makes data the heart of digital marketing and communication

Novo Nordisk A/S is a Danish multinational pharmaceutical company with affiliates and offices in 75 countries and products in 180+ countries. Novo Nordisk manufactures and markets pharmaceutical products and services, with key products including diabetes care medications and devices.

Even in regulated industries, such as pharma, traditional communication and marketing has seen a rapid evolution over the last years with users, patients and medical personal accessing and sharing information through digital channels. Therefore, meeting the high demand for fast and high-quality content and providing customer insights to other parts of the business have increasingly become a focus area at Novo Nordisk.

As an implementation partner, Netcompany helps Novo Nordisk bringing this vision to life, introducing new services and tools to support the business strategy for multi-channel excellence, thus allowing the local affiliates to match the high demand on content delivery to healthcare professionals and patients through new digital channels. 

Netcompany assisted Novo Nordisk in bridging marketing and sales by implementing identity management and analytics to collect data and provide valuable insights to the rest of the organization for commercial use.

Results

  • Cloud-based solution hosting 100+ websites and portals including corporate sites, patient and HCP portals, campaign and product sites
  • Centralized identity access management that delivers customer data insights to empower orchestration of customer engagement
  • Global 24/7 service-desk for servicing the global business, relevant third parties and other vendors on the platform

Thomas Cordth

Partner, Private sector