Haarslev Industries

Haarslev Industries streamlines sales activities with CRM

Haarslev Industries A / S uses Microsoft Dynamics CRM Online as a key element to strengthen growth, collaboration and customer insight across a wide range of subsidiaries and affiliates worldwide. The cloud-based solution makes hidden knowledge visible, consolidates group-critical information onto one global platform, standardises treatment of customer information, facilitates knowledge sharing and provides executive insight into pipelines and sales.


Haarslev Industries Group has over 1200 employees and is a global leader in the development, manufacture and supply of equipment for the processing of residual slaughterhouse material for protein and oil products used in the production of animal feed. Haarslev Industries is going through a strong period of growth and has today subsidiaries and offices worldwide. This requires much more oversight and cooperation than before when most of the customer information was decentralised. It was therefore essential for Haarslev Industries to get a functioning CRM solution that could be utilised globally.



Haarslev Industries has chosen to use Microsoft Dynamics CRM 2015 Online, a cloud-based system that forms the foundation for customers, contacts, prospects and sales opportunities, as well as pipeline management and planning of sales activities. The system is part of an overall digitization and IT consolidation in Haarslev Industries.

"We chose CRM Online because it is a flexible solution based on standard technology from a global, well-consolidated supplier with a clear development plan." Rasmus Smet, Haarslev Industries A/S, Business Improvement Manager

Netcompany provides, develops, implements and rolls out the CRM-system globally.



After a pilot program in Brazil, the system is now implemented globally and serves as the standard system for customer information, collaboration, information management, pipeline management, etc.

The CRM solution is also connected to Dynamics AX and integrated directly into Haarslevs sales-configuration solution where sellers outline the delivery of both individual machines and entire production lines. This helps to ensure an overview of the entire sales process and provide sellers with a unified system.

We make hidden knowledge visible. The idea is to support a vision of “One Haarslev” by consolidating knowledge and making it visual to all and by creating coherence and oversight for all employees across the whole concern, worldwide. It is an obvious advantage when tasks can be completed across numerous borders. Similarly, it facilitates cooperation and knowledge significantly, as we become less vulnerable to illness or job changes, because employees more easily can share tasks or take over from each other.
Rasmus Smet, Haarslev Industries A/S, Business Improvement Manager

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Nikolai Nimann Nielsen