Brd A&O Johansen is one of the leading merchants in the building industry with over 630 employees and 49 hardware stores in Denmark.
AO had an existing e-commerce solution, which had served them well for several years, but which was significantly outdated. AO had previously tried to introduce CRM-systems to streamline the workflow, but without success.
Because the building industry is in the midst of significant development in relation to digitalising and e-commerce, and because AO has high ambitions on that front, there is a need for a well-designed platform that includes CRM and an increased focus on proactive use of the collected data on customers and their behaviour.
The goal was to take a quantum leap in servicing the B2B segment with a solution that targets the builder’s needs as well as providing for internal streamlining at AO
AO and Netcompany have in partnership established the new, user-friendly e-commerce solution and CRM-system.
The technology behind the solution is EpiServer SMS/Commerce for e-commerce, Microsoft Dynamics CRM for the collection of relevant knowledge about customers and support for the sellers’ work processes, Microsoft Dynamics Marketing for marketing activities, Apptus for the product search engine and the promotion of related wares and Movesx M3 as underlying ERP platform.
The Solution operates on a Microsoft Windows platform in a full redundant infrastructure. The solution is available and supported 24/7, 365 days a year and has “an up-time” of over 99,95%